Case Study Improved Paid Search Strategies Contribute to 12.5% Increase in Traffic; Substantial Rise in Online Inquiries The Client Los Angeles Jewish Health With over a century of trusted senior care, Los Angeles Jewish Health evolved to meet changing needs. As LA’s largest senior housing provider, their campuses housed 1,000+ individuals. Serving 4,000+ seniors with … Read More
Imagine social media as a vibrant virtual celebration, bringing people together from all corners of the globe. Unfortunately, not everyone can join in on the fun. If those who post content don’t follow accessibility best practices, many individuals are left out of the party—and don’t get the message you worked hard to create. For most … Read More
Anyone who has turned to YouTube for a how-to video understands the value of instructional videos. Today’s website users expect informative content, and up to 40% of consumers expect websites to have videos. And when it comes to instructions, 83% of people prefer to watch a video rather than follow text-based info. The demand for … Read More
In the ever-evolving landscape of digital marketing, where managing advertising campaigns, social media efforts, and website performance can often feel like an uphill battle, IlluminAge’s monthly reports come to the rescue. These reports are specifically designed to provide clarity in the midst of complexity, serving as a valuable tool to help you gain a deeper … Read More
Ranking in search for senior living can be a challenge; between niche keywords and a wealth of local competition, it can be tough to establish yourself. Getting signed up and verified on Google My Business can help you stand out. … Read More
At IlluminAge, we always look for ways to improve our clients’ experience with their websites and digital marketing programs. We value the opportunity to partner with clients to develop custom solutions when there isn’t an easily available solution to meet their needs. The Nevada Health Care Association approached us with a complicated wish list for … Read More
Google Analytics dominates the field of website traffic reporting and analysis. Each website we design and host includes code used by Google Analytics to measure and report the volume and characteristics of website visits and visitors. Since its introduction in 2012, Google’s analytics platform has been known as Universal Analytics, or UA for short. There … Read More
When you think of accessibility in the business world, what do you think of? Closed captioning, adaptive office furniture or wheelchair ramps may come to mind. What might not come to mind so readily is the internet—but the Americans with Disabilities Act (ADA) regulations apply to the online world as well. What accessibility means today … Read More
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home … Read More
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your … Read More
As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve … Read More
This week marks a milestone for Joyce Remy and all of us here at IlluminAge. Joyce, our senior editor and content manager, is retiring after 30 years serving our clients. Joyce has brought many talents to her work over the years, but none more recognized than her deep understanding of healthy aging and what that … Read More