Archive for November, 2011

Make Your Navigation Consumer-Friendly

November 7, 2011

For those working in aging services, acronyms and proper names become familiar ways to refer to the services and programs that you are offering to consumers.  Abbreviations such as RSVP, PEARLS, COPS, LTCO, SCSEP, SOURCE…the list goes on, take the place of longer program names.
WIFM?
This acronym is actually a very useful marketing acronym that we [...]