IlluminAge Blog http://blog.illuminage.com The communications partner of choice for leading aging services and health care organizations. Wed, 03 Dec 2008 21:18:08 +0000 http://wordpress.org/?v=2.6.2 en IlluminAge Blog http://blog.illuminage.com/wp-content/themes/illuminage/images/logo_rss.gif http://blog.illuminage.com 144 20 The communications partner of choice for leading aging services and health care organizations. A Website Plus - No Design Fee! http://blog.illuminage.com/a-website-plus-no-design-fee/ http://blog.illuminage.com/a-website-plus-no-design-fee/#comments Wed, 03 Dec 2008 21:18:08 +0000 Connie Parsons http://blog.illuminage.com/?p=25 IlluminAge is happy to introduce it’s Monthly Web Retainer program - a great website solution for small organizations.  Choose from one of five basic designs and we will customize it with your logo, colors, and content. We also provide:

  • content support,
  • up to half an hour of updates per month (perfect for keeping the site current with your calendar and/or newsletter),
  • and a search engine optimization tip relevant to your audience updated monthly

All this is included for a low monthly fee, which makes budgeting a snap!

To learn more visit www.illuminage.com/webplanner/.

St. James Plaza Nursing Facility - Published Via the Retainer Program

St. James Plaza Nursing Facility - Published Via the Retainer Program

]]> http://blog.illuminage.com/a-website-plus-no-design-fee/feed/ Help Me Think - Scenarios Help Visitors Understand Your Services http://blog.illuminage.com/help-me-think-scenarios-help-visitors-understand-your-services/ http://blog.illuminage.com/help-me-think-scenarios-help-visitors-understand-your-services/#comments Wed, 20 Aug 2008 17:29:56 +0000 Connie Parsons http://blog.illuminage.com/?p=22 Organizations who work with older adults and caregivers often work with individuals who are dealing with difficult situations. Suddenly, a loved one is showing signs of aging, either mentally or physically, and needs help. This can be a traumatic time for the family. You can help them by showing that you understand their situation and helping them envision how you can help.

Scenarios, testimonials, client stories, vignettes, and eligibility and needs assessments can all help you do this on your website. See how Senior Planning Services, a geriatric care management and home health care provider in Santa Barbara, did this on their website:

Senior Planning Services What If Feature

IlluminAge provided content support to develop scenarios with supporting images based on the services that Senior Planning Services provides.

]]> http://blog.illuminage.com/help-me-think-scenarios-help-visitors-understand-your-services/feed/ Webinar on Electronic Newsletters Available http://blog.illuminage.com/webinar-on-electronic-newsletters-available/ http://blog.illuminage.com/webinar-on-electronic-newsletters-available/#comments Tue, 05 Aug 2008 22:07:58 +0000 Connie Parsons http://blog.illuminage.com/?p=18 Interested in learning more about your electronic newsletter options? IlluminAge presented a webinar for the NCOA/IlluminAge Healthy Aging Briefing Series, “Using eNewsletters to Connect with Key Audiences in Your Community” which is now available online.

This program covers:

  • Electronic Newsletter Options
  • How to Establish Program Goals
  • Understanding Your Audience
  • Implementing Your eNews Program
  • Email Marketing Evaluation and Analytics

Download the handouts from the presentation - NewsletterWebinar.

]]> http://blog.illuminage.com/webinar-on-electronic-newsletters-available/feed/ Continued Praise for Infection Control Video http://blog.illuminage.com/continued-praise-for-infection-control-video/ http://blog.illuminage.com/continued-praise-for-infection-control-video/#comments Mon, 04 Aug 2008 15:52:40 +0000 Connie Parsons http://blog.illuminage.com/?p=17 The newly release Break the Chain 2008 continues to receive postive feedback from users:

“I just wanted to let you know I ordered your DVD Break the Chain and watched it for the first time today. It is absolutely the best infection control video I’ve seen on the market so far. I bought it to supplement my infection control/ BBP portion of yearly in-servicing & was so excited to see how much time you devoted to MRSA, VRE, CDiff & norovirus. These infections are becoming much more prevalent in LTC & so many other videos just gloss over or don’t make mention of these infections. Your video covers all aspects of my in-service so I can devote the time after video to open discussion & questions. The other aspect of the video that made it a real winner for me was the mention of teamwork. We are always teaching & reinforcing teamwork in our facility and it was great to hear the same reinforcement from an outside company. Thanks for a superior product & I will definitely look to you when I need more training materials.”

- Becky Heimbach, RN/ staff development coordinator, Nottingham Village CCRC

Thank you, Becky! Break the Chain addresses the needs for infection control training in facilities, home care, and hospice. We invite you to take advantage of a 30-day preview - http://illuminage.com/video/break-the-chain.htm.

]]> http://blog.illuminage.com/continued-praise-for-infection-control-video/feed/ Good Content Results in Rewarding Search for SAACP http://blog.illuminage.com/good-content-results-in-rewarding-search-for-saacp/ http://blog.illuminage.com/good-content-results-in-rewarding-search-for-saacp/#comments Mon, 09 Jun 2008 15:27:44 +0000 Connie Parsons http://blog.illuminage.com/?p=15 Educating website clients on search is one of our main goals, both at the beginning of the client relationship, and as we continue to serve a client’s online communication needs.  One of the most important factors that supports search engine optimization is content relevant to key words and phrases for which a client would like to be found.

Seattle African American Comfort Project
The Seattle African American Comfort Program, a nonprofit organization in Seattle, WA supporting end-of-life needs for African Americans, is excited with their search results which has been bringing in new volunteers.

“Just wanted you to see how a new person found us! Thanks to you.” - Raleigh Bowden, Executive Director

Although we would love to take credit, the organization has done its job by having good, relevant content on the site and keeping the site up-to-date with news, classes, and events.  This organization started out a few years ago with an unpaid executive director and still set a priority for keeping their site updated - a great example for other organizations striving to achieve better search results!

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