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Northwest Universal Design Coalition

Diane, Bob, Jessica, Aaron, Therese, Connie, Judah, Christian, Joyce & Dennis

Several studies indicate that, while above the fold real estate on your website is still the premium real estate, we can relax a little in our quests to create eye catching designs with content in that prime space.  Eye mapping studies show that website users are accustomed to scrolling to read the content on a page, and actually check the vertical scroll bar as a measure of how much content that might be.  To take a look at some interesting eye-mapping data, please read this study from a web development company across the pond (in the UK).

It is however, important that your website give cues appropriately that there is additional content on the page.  Design elements such as horizontal bars of color indicate the bottom of a web page, and should be avoided mid-page.

Vertical Scroll Bar and Glimpse of Content Are Good Visual Cues

Author/Photographer Therese Frare captured this warm moment shared by her parents.

An except from the article:  Taking your own photos is an option if someone at your   organization has a digital camera and an interest in photography.  Set the camera to capture JPG files at large a resolution.  IlluminAge will make the final edit, reduce the resolution for web use, and do the final digital corrections. In general, be sure to get in close to fill the frame with the image, use both vertical and horizontal orientations for visual variety, and remove any distractions from the background of the photograph.

Exteriors: Have the sun at your back or to the side, so that the light is hitting the front of the building.  Early morning or late afternoon light is best.  Avoid the shadows and harsh light of mid-day sunshine.

Interiors: You can photograph dining rooms, therapy rooms, living spaces and common areas with or without people.  Use a 24mm – 35mm wide angle lens, if possible, and remember to stage the room with touches like flowers or place settings. A flash is often required.

Staff Photography: For headshots, chose a plain background like a neutral colored wall and use this as your “studio” so the images are consistent.  Use a lens focal length of 105mm – 150mm, if possible.
People Photography: Warm moments add the heart to any website.  Be sure to get a signed model release from any identifiable person.  This is a legal liability waiver which grants permission to publish the photograph.