Make Your Navigation Consumer-Friendly

November 7, 2011

For those working in aging services, acronyms and proper names become familiar ways to refer to the services and programs that you are offering to consumers.  Abbreviations such as RSVP, PEARLS, COPS, LTCO, SCSEP, SOURCE…the list goes on, take the place of longer program names.

WIFM?

This acronym is actually a very useful marketing acronym that we should all keep in the back of our minds when performing our work… “what’s in it for me?”.  Now reverse that, and think about the people you serve, and how you communicate the “WIFM” that your organization provides to them.

IlluminAge had the pleasure of working with Legacy Link, an area agency on aging in Gainesville, GA, on their website redesign while their agency updated their marketing and outreach materials to use consumer-friendly terms.  In their previous site, navigation included terms such as Georgia Cares and SOURCE.

Their new website, found at www.legacylink.org, features simple navigation to help consumers find their way: Getting Started – the place to go if you don’t know where to start, Community Based Programs, Employment & Training, Home Based Services, Housing Options & Advocacy, and Medicare Counseling.  The site also features upcoming events, a quick link to the Georgia Association of Area Agencies on Aging service database, and their Facebook feed.  This is truly a site redesigned with the consumer audience in mind!

Posted by Connie Parsons in Collaborations, Healthy Aging, Web Design

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