New Tips on Photography for Websites
September 17, 2009
Do you have questions about using effective photography on your websites? The new issue of the IlluminAge Communicator explains why photography is an important communication tool; and offers tips on taking your own photos, using stock photography, and hiring a professional.
Author/Photographer Therese Frare captured this warm moment shared by her parents.
An except from the article: Taking your own photos is an option if someone at your organization has a digital camera and an interest in photography. Set the camera to capture JPG files at large a resolution. IlluminAge will make the final edit, reduce the resolution for web use, and do the final digital corrections. In general, be sure to get in close to fill the frame with the image, use both vertical and horizontal orientations for visual variety, and remove any distractions from the background of the photograph.
Exteriors: Have the sun at your back or to the side, so that the light is hitting the front of the building. Early morning or late afternoon light is best. Avoid the shadows and harsh light of mid-day sunshine.
Interiors: You can photograph dining rooms, therapy rooms, living spaces and common areas with or without people. Use a 24mm – 35mm wide angle lens, if possible, and remember to stage the room with touches like flowers or place settings. A flash is often required.
Staff Photography: For headshots, chose a plain background like a neutral colored wall and use this as your “studio” so the images are consistent. Use a lens focal length of 105mm – 150mm, if possible.
People Photography: Warm moments add the heart to any website. Be sure to get a signed model release from any identifiable person. This is a legal liability waiver which grants permission to publish the photograph.